About
I'm a designer and always seeking new adventures.
With over 9 years of experience in digital products, I focus on designing interfaces where aesthetics are grounded in data and business objectives. My career is defined by collaborating with global leaders like Vivara and Budweiser, where I’ve navigated complex challenges within high-scale environments.
I believe strategic design is the balance between clarity and performance. My process involves translating user insights into intentional layouts, ensuring that every visual decision is measurable—from improving usability to directly increasing conversion rates.
Throughout my career, I have developed an evidence-based approach, working within agile teams alongside Product Managers and developers. My goal is to deliver products that don’t just have a strong visual identity, but are built to perform and drive real results for the brand.
Download CV
skills
Web & Brand design
Visual Identity & Graphic Systems
Cross-disciplinary collaboration
Art Direction
UX & Interface design
Photography
Narrative Development
THIS IS ME AT THE SÃO PAULO NFL GAME
AND ME WITH CARLOS TEVEZ
Most Relevant Experiences
Freelancer at ILC BR
2025 -
Product Designer
I led the end-to-end design of a logistics MVP, converting complex requirements into a scalable tool. I developed a Google Maps-based interface for real-time fleet visibility, helping managers monitor multiple operations simultaneously. My work focused on simplifying high-density data into clear map layers to reduce the learning curve for operators. I collaborated with developers to ensure the final product was technically viable and met business goals.
Squadra Digital BR
2021 - 2025
Product Designer
I worked as a Product Designer for MyCooler Rewards and led the redesign of U.S. brand websites for Anheuser-Busch, achieving a 15% boost in user retention. I spearheaded UX/UI initiatives for Vivara’s e-commerce, focusing on optimizing the checkout flow and product discovery. Additionally, I implemented INSIDER personalization strategies that resulted in a 10% increase in banner CTR. My role balanced brand consistency with measurable growth in sales conversion and user engagement.
DPZ&T BR
2020 - 2021
Graphic Designer
I designed Key Visuals (KV) for major Grupo Big marketing campaigns, ensuring high-impact visual communication across multiple platforms. I was responsible for creating graphic and digital assets for retail giants including Walmart, Nacional, and BIG. My work also involved developing internal marketing materials for supermarkets to maintain brand consistency. I focused on producing high-quality creative assets within a fast-paced agency environment.
Bueno Wines BR
2019 - 2020
Graphic Designer
I created Key Visuals for Bueno Wines campaigns, focusing on a premium aesthetic for online and offline channels. I developed various graphic and digital assets for wine events, digital marketing campaigns, and luxury resorts. My responsibilities included designing internal materials and specialized assets for wine tasting events. I ensured all creative outputs aligned with the brand’s positioning in the high-end wine market.
Internships
2016 - 2018
Graphic Designer
Beyond design
How travel & Nature shape my perspective
Traveling and exploring new places fuels my creativity as a designer. Each destination, with its unique culture, people, and details, sparks new perspectives that I bring into my work. Just like a journey, design is about discovery, connection, and creating meaningful experiences.
Hobbies
Travelling
Soccer
Football
Sports
San Francisco 49ers
Corinthians
St. Louis Blues
Contact
otranto.adriano@gmail.com
©
2025
About
I'm a designer and always seeking new adventures.
With over 9 years of experience in digital products, I focus on designing interfaces where aesthetics are grounded in data and business objectives. My career is defined by collaborating with global leaders like Vivara and Budweiser, where I’ve navigated complex challenges within high-scale environments.
I believe strategic design is the balance between clarity and performance. My process involves translating user insights into intentional layouts, ensuring that every visual decision is measurable—from improving usability to directly increasing conversion rates.
Throughout my career, I have developed an evidence-based approach, working within agile teams alongside Product Managers and developers. My goal is to deliver products that don’t just have a strong visual identity, but are built to perform and drive real results for the brand.
Download CV
skills
Web & Brand design
Visual Identity & Graphic Systems
Cross-disciplinary collaboration
Art Direction
UX & Interface design
Photography
Narrative Development
THIS IS ME AT THE SÃO PAULO NFL GAME
AND ME WITH CARLOS TEVEZ
Most Relevant Experiences
Freelancer at ILC BR
2025 -
Product Designer
I led the end-to-end design of a logistics MVP, converting complex requirements into a scalable tool. I developed a Google Maps-based interface for real-time fleet visibility, helping managers monitor multiple operations simultaneously. My work focused on simplifying high-density data into clear map layers to reduce the learning curve for operators. I collaborated with developers to ensure the final product was technically viable and met business goals.
Squadra Digital BR
2021 - 2025
Product Designer
I worked as a Product Designer for MyCooler Rewards and led the redesign of U.S. brand websites for Anheuser-Busch, achieving a 15% boost in user retention. I spearheaded UX/UI initiatives for Vivara’s e-commerce, focusing on optimizing the checkout flow and product discovery. Additionally, I implemented INSIDER personalization strategies that resulted in a 10% increase in banner CTR. My role balanced brand consistency with measurable growth in sales conversion and user engagement.
DPZ&T BR
2020 - 2021
Graphic Designer
I designed Key Visuals (KV) for major Grupo Big marketing campaigns, ensuring high-impact visual communication across multiple platforms. I was responsible for creating graphic and digital assets for retail giants including Walmart, Nacional, and BIG. My work also involved developing internal marketing materials for supermarkets to maintain brand consistency. I focused on producing high-quality creative assets within a fast-paced agency environment.
Bueno Wines BR
2019 - 2020
Graphic Designer
I created Key Visuals for Bueno Wines campaigns, focusing on a premium aesthetic for online and offline channels. I developed various graphic and digital assets for wine events, digital marketing campaigns, and luxury resorts. My responsibilities included designing internal materials and specialized assets for wine tasting events. I ensured all creative outputs aligned with the brand’s positioning in the high-end wine market.
Internships
2016 - 2018
Graphic Designer
Beyond design
How travel & Nature shape my perspective
Traveling and exploring new places fuels my creativity as a designer. Each destination, with its unique culture, people, and details, sparks new perspectives that I bring into my work. Just like a journey, design is about discovery, connection, and creating meaningful experiences.
Hobbies
Travelling
Soccer
Football
Sports
San Francisco 49ers
Corinthians
St. Louis Blues
Contact
otranto.adriano@gmail.com
©
2025
About
I'm a designer and always seeking new adventures.
With over 9 years of experience in digital products, I focus on designing interfaces where aesthetics are grounded in data and business objectives. My career is defined by collaborating with global leaders like Vivara and Budweiser, where I’ve navigated complex challenges within high-scale environments.
I believe strategic design is the balance between clarity and performance. My process involves translating user insights into intentional layouts, ensuring that every visual decision is measurable—from improving usability to directly increasing conversion rates.
Throughout my career, I have developed an evidence-based approach, working within agile teams alongside Product Managers and developers. My goal is to deliver products that don’t just have a strong visual identity, but are built to perform and drive real results for the brand.
Download CV
skills
Web & Brand design
Visual Identity & Graphic Systems
Cross-disciplinary collaboration
Art Direction
UX & Interface design
Photography
Narrative Development
THIS IS ME AT THE SÃO PAULO NFL GAME
AND ME WITH CARLOS TEVEZ
Most Relevant Experiences
Freelancer at ILC BR
2025 -
Product Designer
I led the end-to-end design of a logistics MVP, converting complex requirements into a scalable tool. I developed a Google Maps-based interface for real-time fleet visibility, helping managers monitor multiple operations simultaneously. My work focused on simplifying high-density data into clear map layers to reduce the learning curve for operators. I collaborated with developers to ensure the final product was technically viable and met business goals.
Squadra Digital BR
2021 - 2025
Product Designer
I worked as a Product Designer for MyCooler Rewards and led the redesign of U.S. brand websites for Anheuser-Busch, achieving a 15% boost in user retention. I spearheaded UX/UI initiatives for Vivara’s e-commerce, focusing on optimizing the checkout flow and product discovery. Additionally, I implemented INSIDER personalization strategies that resulted in a 10% increase in banner CTR. My role balanced brand consistency with measurable growth in sales conversion and user engagement.
DPZ&T BR
2020 - 2021
Graphic Designer
I designed Key Visuals (KV) for major Grupo Big marketing campaigns, ensuring high-impact visual communication across multiple platforms. I was responsible for creating graphic and digital assets for retail giants including Walmart, Nacional, and BIG. My work also involved developing internal marketing materials for supermarkets to maintain brand consistency. I focused on producing high-quality creative assets within a fast-paced agency environment.
Bueno Wines BR
2019 - 2020
Graphic Designer
I created Key Visuals for Bueno Wines campaigns, focusing on a premium aesthetic for online and offline channels. I developed various graphic and digital assets for wine events, digital marketing campaigns, and luxury resorts. My responsibilities included designing internal materials and specialized assets for wine tasting events. I ensured all creative outputs aligned with the brand’s positioning in the high-end wine market.
Internships
2016 - 2018
Graphic Designer
Beyond design
How travel & Nature shape my perspective
Traveling and exploring new places fuels my creativity as a designer. Each destination, with its unique culture, people, and details, sparks new perspectives that I bring into my work. Just like a journey, design is about discovery, connection, and creating meaningful experiences.
Hobbies
Travelling
Soccer
Football
Sports
San Francisco 49ers
Corinthians
St. Louis Blues
Contact
otranto.adriano@gmail.com
©
2025