Adriano Otranto

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vivara

description

Vivara operates 200+ physical stores across Brazil and generates 35% of total revenue through their e-commerce platform. The site handles 2.5 million monthly users and processes over 50,000 orders/month — making it one of Brazil's highest-volume jewelry e-commerce operations.

Contractor

Squadra Digital

Role

Product Designer

Client

Vivara

Year

2025

Duration

8 months

Scope

UX & UI Design

Prototyping

User Interviews

Scaling an e-commerce experience for 2.5M monthly users.

CHALLENGE

As Brazil’s leading jewelry brand, Vivara’s operation handles high-volume traffic that demands technical precision. The challenge was a fragmented checkout journey where JavaScript errors and high cognitive load were causing significant drop-offs, especially for the 68% of users on mobile.

APPROACH

Data Audit: Analyzing funnel drop-offs and heatmaps to identify friction points.

Technical Alignment: Identifying UI-related JS errors that interrupted the payment flow.

Prioritization: Focusing on the checkout flow to unlock immediate revenue growth.

COMPARISSION BETWEEN OLD VERSION AND UPDATED VERSION

OVERVIEW

2.5M

Monthly Sessions

53K

Monthly Orders

68%

Mobile Traffic

+10%

CTR Growth

new checkout process

details of checkout

SOLUTION

I redesigned the checkout into a lean, evidence-based journey. By simplifying form fields and fixing interface triggers, we reduced technical instability. The result was a premium aesthetic that didn't sacrifice performance, ensuring a seamless experience for over 53,000 orders per month.