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NÜTRL

description

To celebrate 50 years of leadership in Brazil’s telecommunications infrastructure, Telemont needed more than a new look; it needed a digital repositioning to reflect its status as a robust B2B partner.

Contractor

Squadra Digital

Role

Product Designer

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NÜTRL

description

To celebrate 50 years of leadership in Brazil’s telecommunications infrastructure, Telemont needed more than a new look; it needed a digital repositioning to reflect its status as a robust B2B partner.

Contractor

Squadra Digital

Role

Product Designer

Client

NÜTRL

Year

2024

Duration

4 months

Scope

UX & UI Design

Prototyping

Development

CHALLENGE

Entering the competitive U.S. Ready-to-Drink market required NÜTRL to have a digital experience that could immediately establish brand authority. The challenge was to communicate a minimalist, premium value proposition in a crowded landscape where clarity is the key to conversion.

APPROACH

We identified that the site needed to be a 'Product-First'. We focused on what matters most to the American consumer: product transparency, ingredients, and where to buy.

HOME PAGE

PRODUCT PAGE

MOBILE VERSION

BUY BEER PAGE

SOLUTION

Direct Market Impact: A successful digital launch that established NÜTRL’s identity in the US market.


Performance-Driven website: A lightweight, high-speed interface that hits aggressive engagement and conversion targets.


Visual Clarity: A strategic design that effectively communicates brand value through a simplified user journey.

MOBILE PAGE

MERCH PAGES

MOBILE SCREENS

next project

Budweiser

Digital rebuild for the U.S. website to bridge historical roots with modern consumer behavior

and high conversion website.

March - July 2023

Contact

otranto.adriano@gmail.com

Linkedin

Instagram

©

2025

Contact

otranto.adriano@gmail.com

Linkedin

Instagram

©

2025

HOME PAGE

PRODUCT PAGE

MOBILE VERSION

SOLUTION

Direct Market Impact: A successful digital launch that established NÜTRL’s identity in the US market.


Performance-Driven website: A lightweight, high-speed interface that hits aggressive engagement and conversion targets.


Visual Clarity: A strategic design that effectively communicates brand value through a simplified user journey.

purchase summary

details of checkout

details of checkout

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